Let's talk about user experience (UX). Since the dawn of smartphones, personal technology is more intuitive than ever. Thanks to AI virtual assistants like Alexa, Cortana, and Siri, daily tasks are made easy to increase productivity.
In media streaming platforms Netflix and Amazon, user-friendly formatting and machine learning provide simple navigation of personalized options. Spotify streaming users also benefit from customized playlists and new music recommendations based on their history, from over 70 million tracks to improve the listening experience.
Intuitive technology in design and functionality is integral to our personal lives, so why not in business?
From the Digital Workplace to internal software to business solutions (CRM, HRIS, etc.), user experience is essential for successful software adoption. The development of personal consumer technology is changing user behaviors and expectations of business technology, resulting in a direct impact on digital autonomy, performance, and commitment to software tools at work.
Luckily, there are viable and cost-efficient solutions available to facilitate your users to successful digital adoption!
User experience: what you need to know
Why do companies need to prioritize employee user experience? What impact will it have on their daily software usage?
User experience example: Lemon Learning
User experience, in this case, digital experience (DX), is intrinsic to successful adoption. Take the Lemon Learning integration for example. Prioritizing design and user experience from the very first use, a moveable Lemon icon (the player) sits at the side of the screen. When maximized, chronological pop-ups navigate users through an interactive guided tour of platform functionalities. Each guide is no more than 3 minutes in length to keep users engaged. Whether it's an introduction to software or an added feature, step-by-step, customizable guides provide users with the basic knowledge they need to learn their way around. In addition, users can directly access a menu bar of resources and support to locate what they need, when they need it.
In short, user experience is defined by a software's usability. Ask yourself the right questions. Is it easy to use? Does the format complement navigation? Is the design appealing and engaging? How much time will it take to reach autonomy? Is the content easily locatable?
The quality of design and functionality will deeply influence user adoption, evoking both positive and negative responses.
User experience: what your users want
There's one key principle to remember when building a positive user experience.
The user is king!
Too often, digital tools are designed too far from real user needs. If the software does little to address them, it will go underutilized or abandoned. And no users means no tool!
Place your user needs at the heart of their tools and ask the following question.
What do software users want day-to-day?
- Simplicity: your users want digital tools that are easy to master and facilitate their daily tasks.
- Accessibility: software for all levels of digital competence, easily locatable, and available resources.
- Support: did someone say software training?
- Autonomy: your users want to navigate software without calling support teams at the first signs of difficulty.
- Personalization: a tool that corresponds to daily user problems (and not other departments, functions, offices, etc.).
User experience and digital adoption: what you have to gain (or lose!)
User experience is the foundation of digital adoption. At Lemon Learning, we believe that software, and digital tools in general, should be at the service of its users.
That's why digital adoption solutions like Lemon Learning help you, to help your users get the most out of their software. But what’s in it for you?
We've listed 3 benefits of digital adoption that allow you to improve user experience sustainably.
1. User autonomy
Imagine calling your providers every time you use your TV or smartphone? If you can't, then neither should your software users. Many employees that lack sufficient digital training rely on support teams to get by. It can lower morale, nurture negative associations and put a strain on your IT support. Users are left feeling certain tools inhibit their ability to complete tasks efficiently rather than improve them.
If there's one thing your users want, it's autonomy. Whether it's learning how to use their software or solving computer problems, they dream of handling their digital tools without depending on support teams for minor incidents. But to be autonomous, certain elements are non-negotiable, including training, support, and change management.
User experience and digital adoption: embedded application support
Supporting your users in real-time is possible with Lemon Learning embedded application support! Thanks to interactive guides integrated into the software, accessible 24/7, your users can learn independently.
There's no need to consult a 200-page guide, watch a 10-minute video, or frequently contact support. Whether it's to send a supplier order to the Ivalua Purchase IS, to request an absence from the Workday HRIS, or to close a file on the Dynamics 365 CRM, your users can navigate independently!
The result? Autonomous users, fewer frustrations and improved performance! And there's more... By locating all the necessary information at their fingertips, digital adoption allows you to reduce your level 1 and 2 support requests in the long term.
2. User performance
Digital adoption also means better user performance. Prioritizing accessibility and simplicity in digital adoption allows you to:
- Make time for your teams
- Promote team productivity day-to-day
- Reduce software errors (procedure, entry, etc.)
- Promote a digital company culture
But that's not all.
User experience and digital adoption: personalization
Customization increases usability. Your users want what's personal to them, their roles, and their challenges.
With Lemon Learning, personalization is a few clicks away! In minutes, you can customize a unique user experience adapted to each individual through interactive guides according to country, department, or user position. But the proof is in the pudding…
3. User engagement
Digital adoption bears many fruits, most notably: engagement!
Less frustration, more adoption
Responding concretely to user needs improves their digital experience, reducing anxiety, skills obsolescence, and software frustration. Mastering digital adoption means every user can easily take charge of their digital tools. The result? No more underutilized, poorly used, and even abandoned software. And all of this you can measure!
User experience and digital adoption: ROI
Every project needs to be measurable and measured for ROI. Lemon Learning allows you to measure the adoption of your software day-to-day. Thanks to Lemon Analytics, you have access to data that will help optimize user experience in the long term. From user journey to content consultation rate to the formats most appreciated by your users: you have all the keys in hand to improve user experience and therefore digital adoption.
The benefits of successful digital adoption will keep on giving: autonomy, improved performance, and commitment to learning. At its core: software should facilitate users to achieve their tasks, not limit them. While digital transformation is no longer an option, companies have the choice to help place their users at the heart of change inside their digital tools.