Digital adoption

Digital adoption

Digital adoption is a state achieved by users once they are able to understand and extract the full value of their digital tools. In an organization, a state of digital adoption requires users to master their new and existing software to their full potential. That is to say, basic and more advanced functionalities. Digital adoption is the result of change management and accessible user training to facilitate the use of software.

How to measure digital adoption?

Measuring the process of digital adoption requires both quantitative analytics and qualitative feedback to identify what works and what does not (features, modules, processes…). 

To help measure the digital adoption of software users, try asking the following questions?:

  • What is the usage rate of the tool? What features perform the best, the least, or go unused? 
  • How many support requests are logged per day? Is the technical team often solicited by users? 
  • How many software training sessions take place per year? Does training adapt to new features, updates, or recurring topics? 
  • How long does it take onboard specific users?

What are the benefits of digital adoption?

Digital adoption provides added value for companies in several ways:

  • Cost reduction

Once digital tools are well adopted, users do not require as much user training or support. The company can reduce additional costs thanks to the proper handling of digital tools.

  • Optimization of tools

By adopting the software correctly, functionalities of digital tools are fully utilized. Users no longer abandon their tools or certain parts of their tools.

  • Standardization of internal processes

Standardized business processes create more efficient and better quality user results. 

  • Increased efficiency

The proper use of digital tools allows teams to save time on a day-to-day basis and to focus on more high value-added tasks. Users no longer have to deal with the difficulties associated with digital problems. 

  • Improved user experience

Easy to use tools facilitate digital adoption and improve user experience day-to-day. Users have less digital frustration and use their tools more fluidly.

How to improve digital adoption?

Here are a few things that can optimize digital adoption within a company:

  • Define goals from the beginning

Planning the goals to be achieved from the beginning of the project is a way to continuously improve digital adoption and stay on track. Establishing metrics that correspond to the needs of the users and the company allows the establishment of efficient digital tools.

A digital adoption platform is based on the Learning By Doing methodology, that accelerates software adoption. This software integrated into digital tools guides users step by step through the different functionalities. 

  • Assist users

The best way to do this is through training. Training on digital tools is a good way to ensure that users are well supported in learning the software. 

  • Engage all stakeholders

Each stakeholder in the process must be integrated so that everyone is supported, managers and employees alike. As a result, all stakeholders feel invested in the digital adoption and everyone uses the digital tools in the same way. 

  • Communicate

on the progress of the project that concerns the development of the tool by reminding the meaning of the tool, the audiences concerned, introducing future features…. If all the stakeholders involved are informed of the project’s progress, users will have a better chance of getting used to the tool. 

  • Calculate the impact of projects

Use the questions asked at the beginning of your project to measure digital adoption. They will guide you during the course of the project to analyze the impact on the long term. 

What is the link between digital adoption and digital transformation?

Digital transformation is the organization of digital tools by a company for a better organization as a whole. Digital adoption is the proper handling of these digital tools. 

In other words, the way a company perceives its digital transformation has a direct impact on digital adoption. The company must think about all the impacts that a digital change entails so that the tools are taken in hand as efficiently as possible. 

In the process of digital transformation, digital adoption platforms help accelerate the adoption of software and establish a sustainable change management.

Sarah C

Sarah oversees all things inbound marketing, exploring the many business uses and topics surrounding digital adoption. Her previous experiences include B2C and product marketing in the social listening space, uncovering emerging industry trends.
User onboarding

User onboarding

User onboarding is the initial introduction and training to a new process or digital tool. It is targeted towards new hires and new software users.

User support

User support

User support is the assistance provided to software users when encountering technical issues or questions regarding the product or service.